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Investors Excited About Independent Living Opportunities

With 2018 well underway, we are seeing more and more investors attracted to the allure of independent living. The industry is poised for change and innovation, providing investors with an excellent opportunity to get in before it’s too late. As we saw with last month’s consumer electronics show, but active adults are becoming a targeted audience for many companies. With more and more focus being placed on aging adults and the senior housing industry, it is no wonder investors are clueing in. According to a recent survey, 60 percent of senior housing investors hope to grow their portfolios in 2018.

Throughout 2017 the pace of skilled nursing facility (SNF) acquisitions was relatively steady, but we expect to see these numbers increase significantly this year. In years past, the senior housing industry was an afterthought for many and certainly not the most exciting investment opportunity, if we’re being honest. However, the times they are a changin’. With a new generation of seniors entering into assisted living communities, providers are scrambling to meet their needs and growing demands. Today’s senior is more tapped in than any generation before them – which means what worked in the past will no longer fly.

Opportunity is Everywhere

There are many different types of senior living facilities, from long-term memory care and SNFs to nursing homes and independent living facility. A recent poll indicates that independent living is the industry investors seem to be most excited about. There are numerous reasons for this, but investors state that independent living has the best opportunities for advancement and investment. An increasing number of adults are opting to downsize and enter into independent living facilities with amenities that meet their earlier than their predecessors, which is just one reason why we are seeing a shift in the industry. Today’s seniors are tech-savvy, active, and boast many interests, from fine food to hobbies that make them think.

All of these factors are playing a role in the development of new independent living facilities and the renovation of existing facilities, and investors are taking note. If you are interested in investing in an independent living facility or other SNF, please contact Shep Roylance of The JCH Group today.

Why the Senior Population Was a Focus at the Consumer Electronics Show

Every year the Consumer Electronics Show (CES) introduces the global population to the hottest trends in technology. This show is the cream of the crop, so to speak, where all the major electronics manufacturers do their best to one up competitors by unveiling the item with the biggest ‘wow’ factor. In years past the CES has largely been aimed at younger consumers who are itching to get the hottest new tech trend in their hands. Not only are younger consumers willing to pay, but they anxiously await these new products every single year.

However, this year things were a little bit different. The event took place January 8-12 and was one for the books. One of the top – and perhaps most surprising – trends of the CES this year was a focus on serving the senior population and addressing their needs. Numerous big name electronics brands are shifting their focus and introducing products that aim to help seniors age safely and efficiently. A sneak peek at some of the products include devices designed to give caregivers added peace of mind, custom shoes with tracking sensors that can detect falls, and a device that deploys personal airbags from a custom belt to help protect the wearer in the event of a fall. The products that are sure to come with the biggest ‘wow’ factor at this year’s CES include a Whill Model Ci wheelchair, equipped with rugged wheels and a revolutionary new look that will allow the user to go about 10 miles with each charge. Seniors that are tapped into the tech world already have the option of steering the wheelchair either with a mounted joystick or an app on their mobile phone (McKnight’s).

This is a huge step for both manufacturers and seniors, and it is indicative of where we are going right now. While millennials and younger generations are often the focus for these kinds of events, the fact that seniors will be at the center is huge. As the senior housing industry continues to transform and evolve, we expect to see more interconnectedness, products, and facilities that rely on technology to meet the changing demands of seniors. Be sure and check back in with us for more on how the senior living industry is evolving and what this means for providers and investors alike.

What Lies Ahead for Senior Housing in 2018

With the new year officially upon us, what better time than now to look ahead to what we can expect for the senior housing industry? Before we closed out 2017, we did a brief recap on what the year meant for senior housing, From the changing needs of Baby Boomers to the role of technology and innovation in senior housing, 2017 was a big year. With everything we experienced in 2017, many are asking what 2018 has in store. While we can’t be sure quite yet – just two days in to the new year – we have a free predictions to share:


  • More coordinated care and wellness opportunities – Wellness was a major focus for many senior living providers in 2017, and we only expect this to continue. Skilled nursing facilities (SNFs) across the country began integrating wellness programs with comprehensive care aimed at anticipating the needs of resident – both right now and down the road. We expect this focus to continue and expand with the help of technology, wellness apps, and other tools that will give residents what they need to meet their health needs.


  • Changing expectations – Another point building off of what we saw in 2017 is changing expectations – of both residents and their loved ones. SNFs can no longer get away with sliding under the radar and doing what they’ve always done – they must evolve to meet the demand of the industry and these new residents.


  • The urban building boom will continue – In 2017 we also saw a rise in urban senior living communities, a trend construction companies saw on various scales. In 2018 we expect this urban building boom to create new opportunities and communities that integrate a wide range of amenities, such as fitness centers, dining rooms, and space for socialization.


  • Senior caregivers will become a focus – Senior housing residents and their loved ones aren’t the only focus for 2018 – SNFs must also shift their process and pay more attention to caregivers, nurses, and other staff members. There is a very high expectation in the United States right now for excellent customer service, and the senior living industry is no exception. Providers will be on the lookout for talented, dedicated, and compassionate employees who are valued, respected, and compensated appropriately.


  • Disruption will continue – Not unlike many other industries, the senior living industry is in the midst of disruption and monumental changes. This is due in large part to technology and the ease of online research. In order to keep up and continue to cater to the needs of residents will attracting potential buyers or management teams, SNFs must embrace these changes and work to adapt.



  • Collaboration is key – Many industry experts predict 2018 will be a year of collaboration and working together with others within the industry. For example, long-term memory care facilities may work together with dementia centers and continuing care retirement communities (CCRC) may aim to develop stronger relationships with hospitals and outpatient facilities. The focus will be on wellness and providing a much higher level of are than in the past, which is exciting for all of us in the industry.


We wish you the very best in 2018 and look forward to standing alongside you as the year unfolds! If you have any questions about our senior living offerings or are considering investing, please do not hesitate to contact Shep Roylance.

A Look Back: Senior Housing in 2017

2017 was a big year for senior housing, from the role of technology to changing demographics and resident needs. We covered a lot of topics over this last year and today we thought it would be fun to look back on them and how the industry has progressed over the last year. We are always keeping our eye on the latest senior housing trends with the intention of keep you all informed! Whether you are an investor, senior living provider, industry publication, or work in senior housing in some other capacity, we are happy you are along for the ride. As always, if you have any questions about the industry or are curious about our current inventory and investment opportunities, please do not hesitate to contact Shep Roylance of The JCH Group.

That being said, here are a few highlights from 2017:

    • Development and Design Trends – We kicked off 2017 with a look at some of the upcoming development and design trends expected to hit the senior housing industry. From open floor plans to catering to resident interests and offering boutique amenities, this was an introspective look at what senior living developers were taking into consideration as they embarked on new projects.
    • Baby Boomers – One of the hottest topics in senior housing in 2017 was Baby Boomers. There isn’t a person in senior housing who doesn’t have their eye on this generation, as they are expected to play a major role in the industry moving forward. With an estimated 10,000 Americans turning 65 every single day, there is a huge opportunity for senior living providers to cater to their needs. Many Baby Boomers are choosing to downsize and move into a senior living community much earlier than previous generations, giving skilled nursing facility (SNF) providers pause for thought.
    • Luxury Senior Living Communities on the Rise – One of the most important senior living trends of 2017 was the rise of luxury senior living communities. 2017 saw many facilities undergo renovations and upgrades in order to meeting the needs of residents, and numerous new construction facilities are catering to a more high-end resident.
    • Technology and Telehealth –  Today technology plays a major role in promoting wellness in senior living, something we are seeing through telehealth efforts. From changing Medicare models and new payment programs to the need for remote patient monitoring, technology is impacting the way in which SNFs care for residents.
    • The Role of Music –  Another interesting trend we saw in 2017 was the introduction of music as therapy. The Alzheimer’s Foundation of America estimates 5.1 million Americans have some form of dementia and a new study came out showing how effective music is in caring for these individuals.
    • Urban Senior Living Communities – One of the most exciting pieces of news to hit the senior living industry in 2017 was the trend of urban senior housing communities. Studies indicate more and more seniors are looking to retire in big name cities and other urban settings. The ‘new senior’ wants to live somewhere lively, within walking distance of many attractions, and close to the city center.

Wishing you all a happy and healthy holiday season from The JCH team! We are honored to be your source for senior housing news and look forward to working together and networking in 2018.